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What if you offered a potential customer a free vacation if they hired you by the end of the week? Would it increase your closing rate? Today’s guest John Dwyer (JD, for short) swear by this strategy and in this episode, he’s gonna tell you why.

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What if you offered a potential customer a free vacation if they hired you by the end of the week?

Gimmicky? Maybe.

But according to today’s guest, it works.

John Dwyer, or “JD” for short, has built an entire business around incentive-based marketing.

In other words, rather than resorting to price discounting to get more work, what if you looked for a value add incentive instead?

Sometimes that’s something small, like a Happy Meal toy. Sometimes it’s a free trip to Disneyland.

In this episode, JD breaks down what he thinks are the 5 elements of a successful direct response campaign, including what he calls the WOW factor incentive.

This guy’s got some seriously out of the box ideas, so buckle up.

Episode Highlights:

- Learn how John “JD” Dwyer has used incentive-based marketing to generate over $15 billion in extra sales for businesses across multiple industries.

- Understand what the “WOW Factor” is and how it might fit into your marketing strategy.

- Get inspired to find creative alternatives the next time you’re thinking of price discounting to get more sales.

Get in touch with JD at john@theinstituteofwow.com

Learn more about the Institute of Wow vacations Incentive - https://vacationsincentive.com/

00:00-Intro

01:32-About JD and the Institute of Wow

07:52-What exactly is direct response marketing?

11:01-5 components of direct response marketing

22:41-About the Wow Factor vacation incentive

39:26-How to be the "UN" authority

41:52-Quick hits: best and worse of JD's career

53:00-Wrap up